Trust.
Brands leveraged the status of people or companies we held in high esteem.
The age of the brand anthem. Brands begin to stand on their own feet and build their own reputations.
Brands begin to connect their persona with popular forms of music to leverage more power.
Brands move away from co-opting credibility and begin defining their own culture.
Brands now define and assign consumer values to their core messaging to connect with potential customers in a more personally believable way.
Brands have to begin to rely on outside support because over the decades, advertisers have eroded all brand credibility.
Trust
Faith
Loyalty
In 18 months...Over $1B in lost sales. Over $27B loss in stock market value of the brand. One post.
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As of early 2025, Bud Light has not fully recovered from the controversy. Sales continue to decline, with a 29.9% year-over-year decrease reported for the week ending January 20, 2025.